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Study online with University of South Australia through Open Universities Australia. Explore all degrees, subjects and short courses now.

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Ranked the No.13 Online MBA in the world1, UniSA’s Master of Business Administration is designed for experienced managers and executives. The program delivers a strong applied and practical focus, embedded in senior management decision‐making and the latest in management research.You will gain real‐world insights through access to academic and industry experts, curriculum informed by above world-class research in Business and Management2, and professional practice to maximise your career progression. You will engage with a cohort of experienced peers from diverse industry backgrounds, in a highly interactive online learning environment.You will deepen your expertise in fields such as strategy, marketing, finance, leadership, law, international business, and ethics and sustainability, providing real‐time application in the workplace.Flexible learning options mean you can tailor your studies to your busy lifestyle and choose to study 100% online, face‐to‐face (including evening classes and intensives) or as a combination of both.You can also participate in a global study tour, providing you with an international perspective. Another benefit of this degree is that you can complete the Company Directors Course intensively in Adelaide, as part of the MBA curriculum, which is offered in a unique partnership with the Australian Institute of Company Directors (AICD).UniSA Business is ranked in the Top 1% of business schools worldwide3 and within the Top 10 Business Schools in Australia4. Its 5‐Star MBA is recognised and respected globally for its excellence and has received this rating for ten consecutive years5. It offers a dynamic, engaging, and completely flexible degree that delivers invaluable networking opportunities, preparing you to think and act as a global business leader.UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.You will also graduate with a high-quality MBA qualification no matter how you study – the program content, opportunities and level of dedicated support are the same whether you complete your program online, on-campus or in blended mode.If you are driven to create new solutions, lead innovative teams, and deliver exceptional results in the context of disruptive change and global uncertainty, UniSA’s MBA is for you.1CEO Magazine 2022 Global MBA Rankings.22018 Excellence in Research for Australia (ERA).3UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020.4Ranked #6, Australian Financial Review – 2022 BOSS Best Business Schools Survey 5Graduate Management Association of Australia (GMAA).ScholarshipsUniSA is proud to support aspirational and high achieving professionals with the Women in MBA (WiMBA) and Aboriginal and Torres Strait Islander MBA partnership scholarships.It is well known that a Master of Business Administration is a pathway to leadership and career progression. Our dedicated scholarships actively address leadership inequality and champion women as well as Aboriginal and Torres Strait Islander Australians with leadership potential, to advance their careers into senior management and executive roles.The WiMBA scholarship actively addresses leadership inequality and champions women with leadership potential to advance their careers into senior management and executive roles.The Aboriginal and Torres Strait Islander MBA scholarship is offered to Aboriginal and Torres Strait Islander Australians to develop their careers as leaders and senior managers in business, government and industry.The scholarships are offered by UniSA in partnership with employers, matching contributions of 50% of MBA tuition fees, to cover the scholarship recipient’s full MBA tuition costs. To maximise success, employers are required to provide flexibility in working arrangements to support study, a career mentor and supportive career pathway options, in addition to the financial contribution.

Maximise your career progression in marketing with a nationally and globally acclaimed, award-winning MBA. Gain real-world insights into advertising, brand management and buyer behaviour from experienced executives and academic experts, while deepening your knowledge of strategy and leadership.

Master of Business Administration (Marketing)

The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, 100% online or as a combination of both. There are a range of options available to fast track your learning.One of only ten in Australia with EQUIS accreditation, UniSA Business is ranked in the top one per cent worldwide1. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD).UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Learn contemporary marketing strategies, essential management skills and specialised areas including data analytics. You’ll explore buyer behaviour, business ethics and more. Gain the expertise to achieve business marketing objectives in any industry.

Master of Management (Marketing)

Study Marketing On Demand with UniSA Online and take full control over your study. Access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
With a focus on providing cutting edge marketing knowledge and real industry experience, this is a versatile degree underpinned by the latest marketing research that will prepare you for a wide range of careers.
Once you graduate, you will hold an extensive range of skills which will open up a world of opportunity. From advertising and marketing strategy to media planning and marketing research – you will gain the skills to make smart marketing decisions.
This degree will prepare you to communicate with different target audiences, develop strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

Target audiences and critically examine strategies to gain customer loyalty and grow profits. Research data, segment consumers and build brand profiles. Advertise integrated marketing campaigns. Master business theory and practice and interact online.

Bachelor of Business (Marketing)

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

Get to know the different components of a marketing plan. Cover a range of topics including the marketing planning process, identifying your competitive advantage and specific strategies for internationalisation, as well as approaches for conducting business online. You’ll also gain skills in using different tools to plan, implement and evaluate business and marketing strategies. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Marketing degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018, MARK 1016 or equivalent will support your success.﻿Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Essentials of Marketing Planning

Gain a solid foundation and broad overview of marketing, no matter what industry you choose to work in. Explore the main concepts and principles that underpin marketing thinking and practice. Learn to write a marketing plan for your business that includes essential elements such as market trends, competitor analysis, SWOT analysis (strengths, weaknesses, opportunities and threats), target markets, objectives and market strategies.UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.This is a first year course from UniSA Online’s Marketing and Communication degrees.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Marketing Principles: Trading and Exchange

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

Gain highly sought-after analytical skills using marketing models and tools.  Study consumer markets, brand performance, product attributes and market behaviour. The course focuses on providing you with knowledge that can be applied across a wide range of marketing contexts and will be extremely useful in your future career no matter where you work.  You’ll learn how to present data in a meaningful way for stakeholders. Study how to appraise the performance of brands, determine which product features can be more profitable, as well as how sales can be forecasted for a new product.  UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Marketing Analytics

Learn to market yourself and take control of your career! Enhance your professional identity and achieve your career dreams in a marketing-related field.This course is all about your development – if you’re committed to self-development and not afraid to push yourself outside of your comfort zone, this is the course for you. You will get out what you put into this process.Take a deep dive into goal setting, reflect on your personal and professional achievements, and uncover the vast career opportunities in the marketing industry. Stand out from the pack and improve your CV so that it promotes your strengths and experiences to future employers. Learn to create a five-year career management plan and identify goals and specific activities that will help to achieve your personal and professional aspirations.You will gain valuable career skills that you can apply immediately to land your dream job. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.This is a first-year course from UniSA Online’s Bachelor of Business (Marketing) degree.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Take control of your marketing career. Enhance your professional identity so that you can stand out. Go out of your comfort zone by setting goals, reflecting on achievements, and investigating opportunities. Create a five-year plan.

Professional Development in Marketing

Ever wondered why people buy what they do, or how marketers can gain insights into what makes people purchase certain things? This course takes a unique approach to understanding consumer behaviour and looks at the science and concepts behind purchasing decisions.  Discover empirically grounded theories and patterns that predict, and explain patterns, in buying behaviour. Learn to apply your knowledge of consumer behaviour models and theories to practical marketing problems in your current role. You’ll study the most cutting-edge developments in the marketing industry and will leave with up-to-the-minute knowledge that many practising marketers don’t know themselves. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. This is a second-year course from UniSA Online’s Marketing degree. Please note: you are responsible for completing any relevant prerequisite courses before enrolling in this course.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Consumer Behaviour

University of South Australia Marketing Short courses | Open Universities Australia

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